Healthcare customer has developed this product to support the decision-making process for licensing, business development, new product planning, and R&D groups within pharmaceutical and biotech companies, globally to develop an integrated forecasting platform. The main agenda for product was to help Life Science companies bridging the Gap between R&D and commercial success   The sections are broadly categorized into Work Flow Management (Admin Module), Create Project, Segmentation, Share Analysis and Event module and Reports. Marketing segmentation helps organizations to identify unique population subsets, which can thereafter be targeted for delivery of specialized services and marketing initiatives. Marketing segmentation usually defined by demographic characteristics, disease categories and geographic location.   This tools helps in forecasting and predict future events based on analysis of past and present data using algorithms. It is a dynamic tool that takes into consideration data trends and factors influencing these to scientifically predict future developments.